Corporate regulators have seen this before. Greenwashing put environmental claims under the microscope. Innovation washing followed, where businesses overstated the novelty or impact of products to attract investment and market attention. Now AI washing is firmly on the agenda. Across the technology sector, vendors are racing to label products as AI native or AI powered. In many cases, the underlying functionality is standard automation, rules based workflows or long established analytics tools that have been rebranded. Sometimes it is a...